The way we see things, there are three possible futures for the U.S once the outcome of this election is decided. With Clinton and McCain, we believe the world will look pretty much like it does now. With Barack Obama, a man clearly on a mission to change the world for the better, we believe the future will be decidedly different. That being the case, we wanted to create a positive message that gives voters a glimpse of what the world would be like four years from now, after Barack Obama's first term in the Whitehouse. So our spot takes place in 2012 and highlights some of the great things we believe Obama will accomplish during his first term in office. We included hotbed political issues he has been addressing throughout his campaign we thought would resonate strongly with voters: affordable healthcare, the foreclosure and affordable housing crisis and the war in Iraq. We also wanted to make it clear that the only way to enjoy the future portrayed in our commercial was if Barack Obama is elected in 2008. So in essence, we're saying with "Obama 2012" is, if you want the world in 2012 to be like the world portrayed in our spot, you have to vote for Barack in 2008. Yes we can indeed!
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